Tips on Running a Succesful Small Business
Main Street Moxie
From Surviving to Thriving in the New American Marketplace
When the going gets tough –Noelle Stary has your back. This young entrepreneur has built two thriving New Jersey businesses from scratch through a voracious devotion to learning, improvising and improving —and knowing when and how to fall forward.
Today, as the pandemic has changed the business landscape many Main Street businesses are operating out of bedrooms, basements, garages and home offices. Stary shares her hard-won tips for success despite the impact of a global pandemic.
Main Street Moxie is filled with real-world ideas that may change your world.
“Thriving as a small business owner requires finding your grit. It’s not always easy, I know. But when you have grit and moxie, you can will yourself through anything.”
---Noelle Stary
There’s an old adage that says when you have the opportunity, be the change you’d like to see in the world. That describes Noelle Stary who has intuitively sought that goal for a long time, going back to childhood.
As is sometimes the case with people who grow up to be good in their chosen fields, Stary had a pretty clear idea of what she wanted when she was a little girl.
“I wanted to be an entrepreneur when I grew up,” she says. “While other girls were playing house with their Barbies, my dolls were being dressed for success and heading out to work.”
Today, she is a role model for change. For starters, before she was 30, she founded the first co-working space in New Jersey www.coworkinginjersey.com including the Woodridge site. She is also at the helm of her marketing firm, 20 Lemons, and its focus on the hospitality industry.
As the title of Stary’s book emphasizes, she says moxie is key to thriving in today’s business environment.
Merriam-Webster’s dictionary defines moxie as “energy and pep, courage, determination, and know-how.” Stary explains the importance of that word in business. “When I was 26, and I founded my first business, I had enough energy, courage, and determination to take care of the fact I had no more know-how than most people my age. In other words, I had moxie. And if you want to succeed in business, you’ll need a healthy dose of this trait, too.”
Main Street Moxie, recently released and available on Amazon and Barnes & Noble, is the story of how the author used a lot of grit combined with her singularly unique brand of moxie to make it through the largest paradigm shift of her generation.