70th Alice in Dairyland
Mar 27, 2018
Crystal Siemers-Peterman
70th Alice in Dairyland


The new Alice in Dairyland grew up on her family’s registered Holstein dairy farm near Cleveland, Wis. She was active in Manitowoc County and Wisconsin Junior Holstein associations. She represented Wisconsin at national dairy judging and dairy quiz bowl competitions. 

“I look forward to traveling throughout this great state of Wisconsin promoting our $88.3 billion diversified agriculture industry,” said Siemers-Peterman after receiving congratulations from her predecessor, Ann O’Leary. 

“I’m a firm believer that consumers are smart, but looking for reassurance in making the right food purchases for their families,” she continued. “And as the 70th Alice in Dairyland, I will provide Wisconsin, national and global residents the confidence to buy Wisconsin products, and share the message that makes Wisconsin agriculture so incredibly great.”

Attending the State Fair as a youth, and seeing Alice in Dairyland in action first piqued her interest in the position. When the announcement seeking applicants for the 70th Alice was made in January, she decided to apply.

“I knew that I wanted to make a difference, and I felt ready to take on this role of supporting and promoting Wisconsin agriculture,” said Siemers-Peterman.

Later this month, she will graduate from the University of Minnesota-Twin Cities with a major in agricultural and food business management and a minor in marketing. Previously, she interned with Sassy Cow Creamery, FLM+ Advertising Agency and Land O’Lakes Inc.

Provided by Dina Pocernich